Cybersecurity Marketing Research

State of Cybersecurity Marketing 2026

The definitive annual benchmark for cybersecurity marketing leaders

Based on surveys with 400+ cybersecurity marketing professionals and 150+ CISOs, this report benchmarks budgets, channels, team structures, and the strategies that are actually driving pipeline in the current market.

What is inside

• Average cybersecurity marketing budget increased 22% YoY — where it is going
• Peer recommendations now influence 74% of CISO buying decisions
• Content marketing ROI by format: what is working and what is not
• The channels with the highest pipeline-to-close rates in 2026
• CISO community engagement vs. trade show spend: the ROI comparison
• AI in cybersecurity marketing: adoption rates and early results
• Team structure benchmarks: headcount, specialization, and agency mix
• Budget allocation by company stage (Seed through public)

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